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MEGHANI

 


BRAND NAME

SEASON - CAMPAIGN TITLE


Creative Brief: Campaign

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Introduction & Purpose


Here should include an internal message describing the main objective of the campaign/collection release. What led to the decision to create and release this product/campaign? How will the campaign will support the brand’s Mission and Vision? Why this, why now?

EXAMPLE: For Summer 2022, we welcome 4 new SKUs of the BREDA core group, including 2 new Jane and 2 new Revel SKUs. Continuing to build within the families of our tried and true, top-selling styles. Tethered offers a classic mesh update with a vintage feel in all gold and all silver. Fitting in a jewelry space with a timepiece that offers something new to the Jane and Revel lover at a slightly lower price point.

 

 


CAMPAIGN TITLE - EX: Pulse

CAMPAIGN SUBTITLE/TAGLINE - EX: Signs of Life

Campaign Description - EX: Introducing Pulse—The BREDA Fall 2021 Collection surveys the pivotal moments in the cycles of our human lives, focused on the moments that mold us, that make our hearts race and propel us forward. The 3 timepieces symbolize 3 significant phases: Beginning, becoming and transforming. Pulse symbolizes the idea of time as our anchor and our only true constant through all chapters of life—resting right on our pulse, shapeshifting with us and sharing every heartbeat.


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Concept & Feeling


Here you will include the initial concept, where the idea originated and blossomed from. Using the all-encompassing mood board that captured the feeling and inspiration;

EXAMPLE: In this set of images we will capture the essence of the family across generations, pulling at simple motifs that reflect the daily lives of the Meghani’s as well as natural interactions among them. Shot in studio using our Meghani evergreen imagery standards.

 
 

Product & Design Concept


Here you will include the initial concept from a product design point of view, where the idea originated and blossomed from. Using the design mood boards/inspiration and visuals of the drafts, sketches and journey of the design.

 
 

Product & Specs


Here you will give as much context to the products that will be released under this campaign and their details. There should include an image of each SKU being introduced along with all relevant details.

EX: Jane

Name: Jane (Tethered)
Colorway: Gold/Gold/Champagne
Style #: 1741n
Price: $170

Product Details:
- 18K Gold-Plated Case
- 23mm Case 
- 12mm Woven Mesh Bracelet
- 3ATM Splash-Resistant
- Japanese-Made Miyota Quartz Movement

Product Description:
The Tethered collection exists as a daily reminder of our human connection and our shared memories intertwined, endlessly collapsing together. The Jane (Tethered) carries a delicate 23mm oval case, champagne mother of pearl dial and a tapered woven mesh bracelet that fastens with a quick release clasp.

Mother of Pearl is a product of nature, there will be variances in texture on each dial.

 
 

Creative Assets


Here you will include key selects from all campaign content pieces to capture story and feel.

 
 

Design Application


Here you will include the campaign branding: Graphic Design Elements, Treatments, Fonts, etc.

 
 

Marketing


Here should include detailed campaign marketing strategy for the following:

Marketing Goals and Objectives:

Key Messaging & Copy: 

Strategy and Direction by Channel:

Activations & Events:

Deliverables and Timeline: