Introduction & Purpose

The general explanation of what content is being shot and its purpose.

EXAMPLE: The purpose of this shoot is to capture the Meghani family as it stands today, to highlight the origins of this organization and the growing family behind it. A first take at archiving the namesake under the new brand direction and documenting it’s evolution over time.

Concept & Feeling

Here you will include the idea Description, Directing Key Words, and all-encompassing mood board capturing the feeling and inspiration;

EXAMPLE: In this set of images we will capture the essence of the family across generations, pulling at simple motifs that reflect the daily lives of the Meghani’s as well as natural interactions among them. Shot in studio using our Meghani evergreen imagery standards.

On Figure (Lifestyle) Photography & Set Direction

Here you will include Lifestyle photography direction (photography, lighting & set direction)

EXAMPLE: There will be 2 sets to work with. One with red seamless paper and one with a deep, warm draped brown fabric. Both seamless scenarios will be set up on stands, styled for the set to be visible in some of the imagery to show more of the set up and studio. Lighting is exaggerated natural to keep things soft while picking up highlights and pops of skin and jewelry. Simple relevant props related to family motifs to be brought in. EX: Amir Soccer ball, Ramsey skate board, Rumi cowboy hat, etc.

On Figure (Lifestyle) Styling & Wardrobe Direction

Here you will describe the direction for wardrobe and fashion, giving a clear depiction of colors, textures and sillohuettes to be applied.

EXAMPLE: Styling direction reflects the tones of the Meghani color story and the effortless sophistication the brand projects. Warm neutrals meet colorful pops, playful prints and cozy knit textures. Some go-to’s can include relaxed suiting, white cotton collared shirts, turtlenecks, cable knits and cashmere sweaters, solid black clothing and shoes, any traditional or heirloom clothing, personal/heirloom jewelry and of course, your favorite timepieces.

On Figure (Lifestyle) Casting & Talent Direction

Here you will describe the direction for casting and the talent you’re booking.

EXAMPLE: Casting direction is meant to feel familial, fluid and multigenerational.

On Figure (Lifestyle) Beauty Direction

Here you will describe the direction for beauty; specifics on hair, makeup, nails, grooming, etc.

EXAMPLE: Beauty direction is enhanced natural, very minimal/everyday makeup, clean dewy skin

Off Figure (Product) Photography & Set Direction

Here you will include product photography direction (photography, lighting, set direction and prop styling)

EXAMPLE: There will be 2 sets to work with. One in studio on white seamless with simple, even and bright lighting, the other will shot outdoors on different park surfaces pulling in an element of nature.

Shot List Contents

LIFESTYLE PHOTOGRAPHY SHOT LISTS

Lifestyle Photography Shot List Breakdown
Goal Shot Count:
Set count:
Props/Materials Needed:
Model count:
Wardrobe Looks per model:
Beauty Looks per model:
Skus needed:

Lifestyle Photography Shot Specifics
Format of Shot: Photo, Video, Portrait, Landscape, etc.
Set Direction: Environment, backdrop, props
Lighting Direction:
Product Positioning: How the product is posed/situated in the image
Model Posing/Energy/Feeling:
Shot Lineup: specify angle to be shot 
Sku/Skus Featured:
Final Casting:

PRODUCT PHOTOGRAPHY SHOT LISTS

Product Photography Shot List Breakdown
Goal Shot Count:
Set count:
Props Needed:
Skus needed:

Product Photography Shot Specifics
Format of Shot: Photo, Video, Portrait, Landscape, etc.
Lighting Direction:
Product Positioning: How the product is posed/situated in the image
Shot Lineup: specify angle to be shot 
Sku/Skus Featured:

Budget Breakdown

Include all Relative Items For Shoot Here

Location:
Travel Flights:
Travel Lodging:
Crew Travel/Ride Share:
Photographer:
Talent:
Beauty/Grooming:
Styling:
Wardrobe (non-returnables):
Props:
Cast & Crew Meals/Drinks:

Total: