Activation of Brand Goals * Idea Bank


Meghani Look Book

A Meghani Look Book in digital and physical form encompassing who we are as an organization, our brand portfolio and the products they carry. This can be used as a resource for retail initiatives and connections with buyers, it gives us the opportunity to share the Meghani image among all of our brands and carefully curate our complete product offering.

Associated Costs:

  • Product Photography Cleaning

  • Stylist Rate (if there’s a lifestyle component)

  • HMU Artist Rate (if there’s a lifestyle component)

  • Print Runs (dependent on format & volume)


Honoring Hours - Casting Call Series

A portrait and interview series discussing time and memory. Each Participant is gifted a BREDA or JBW timepiece. The purpose of this series is to capture the feeling, the message and the community of Meghani. Inclusive of our respective hometowns and the people we have worked with in the past and have yet to meet. This I imagine being a full day shoot in studio where the first half is more deliberately invitational; our Meghani people/employees, past collaborators, long time supporters of the brand. People we’ve already met and would love to be a part of this new world we’re creating, and the second half is a welcoming of the Dallas and New York creative community.

These I intend to grow with us, not a one time thing or a singular campaign, but a true test to the way we gather and create as a community. And almost as a sneak peek to the brand. Everyone gets free drinks and homemade snacks, a watch of their choice OR Meghani Gift card that can be applied to any brand.

Associated Costs:

  • Bites & Drinks for gathering event/shoot

  • Artist Fees/Payments (dependent on reach/establishment of the artists we work with)



Meghani Market IRL

The Meghani Market is a place to celebrate our organization and our brands, explore new creative efforts within design and to give way to our freedom to create. Creating our own IRL retail experience at our Meghani Post Dallas that encompasses any Meghani Market product (merch or collaboration), both BREDA & JBW product, exclusives/small batch timepieces available only IRL, as well as other local vendors. This can also be an opportunity for those within our company pursuing their own projects or brands to have a platform.

Associated Costs:

  • Merchandising & Decor

  • Shop packaging (totes or shopper bags)

  • Holiday Gift Wrapping

  • Drinks & Bites

  • Entertainment (DJ or Performances)

  • *We can charge a fee for participating vendors to help balance these costs)



‘The Calling’ Artist Grant Program

By creating an artist grant program we can welcome creatives to pitch projects using the likeness of our brands and our products. The format of this can help us early on as we don’t have many dedicated resources towards Meghani. Placing projects in the hands of our creative community is a lower lift effort for us as well as gaining exposure and furthing our commitment to the freedom to create.




‘The Exchange’ Portrait Series

Portraits of people capturing their personal style in their respective home city in exchange for a watch of choice, a boots on the ground content concept for both BREDA or JBW in Dallas and NY. This could develop into a print book on it’s own within our own resources or outsourcing photographers.




Meghani Memory Bank

Where our audience can submit stories (similar to NPR) our way of sharing and archiving memories. This could be in written form or could grow into an audio/video format where the story/concept is adapted.