Introduction & Purpose

JBW RESERVE - NOV 2023

For Black Friday 2023 we are re-releasing 5 RESERVE 39s in Ruby, Pink Gold, Emerald, Amethyst, and Blue. Positioned within one campaign as a group or collection. Along with this push and release we will also be introducing an add on/upsell feature which is a Collectors Case that the customer receives when they purchase all 5 pieces.

RESERVE Prism
Level up the play and transcend the ordinary with RESERVE PRISM. Celebrate life's most vibrant moments with our re-release of limited edition timepieces available in five captivating colors: Ruby, Pink Gold, Emerald, Amethyst, and Blue. With a commitment to pushing boundaries and crafting legacies for a new generation of collectors, RESERVE PRISM celebrates the essence of vibrancy fused with the brilliance of colored gems.

Messagaing Ideas

Reserve Your Next Big Moment
Crafted for the Connoisseurs
Illuminate your Aura
Dream in Color
Time’s Striking Spectrum

Complete Chroma — Purchase the full Reserve Vivid assortment to secure your limited edition 5-piece collectors box

Content Breakdown - Photography & Videography
(Production Team)

ON FIGURE WRIST PHOTOS & VIDEOS

Photography Set on black background with direct spotlight lighting on wrist and hand, wrist styling with other jewelry and bracelet assortment. Wide angle 

Videography Set on black background with direct spotlight lighting on wrist and hand, wrist styling with other jewelry and bracelet assortment. Still frame with subtle hand movements, slow motion.

Shot List

2 Wrist Models
6 photos & 6 videos = 12 total shots

Wrist Model 1

1. Wrist Photo: RESERVE Ruby 39

2. Wrist Video: RESERVE Ruby 39

3. Wrist Photo: RESERVE Pink Rose 39

4. Wrist Video: RESERVE Pink Rose 39

5. Wrist Photo: RESERVE Amethyst 39

6. Wrist Video: RESERVE Amethyst 39
   
   Wrist Model 2

7. Wrist Photo: RESERVE Emerald 39

8. Wrist Video: RESERVE Emerald 39

9. Wrist Photo: RESERVE Blue 39

10. Wrist Video: RESERVE Blue 39

11. Wrist Photo: All 5 39 RESERVE’s stacked

12. Wrist Video: holding 4 39 RESERVE’s in hand, 1 watch on wrist

OFF FIGURE PRODUCT PHOTOS & VIDEOS

Videos all set on Black Background, specific examples to replicate below.

Shot List
2 Photos + 3 Videos = 5 total shots

Photos

1. Group Shot Photo: All 5 RESERVE 39 watches laid out, staggered on top of print out with JBW Branding (Johnny to provide)

2. Group Shot Photo: Shot of printed out design of all 5 RESERVE 39 watches, design provided by Johnny, (print out only, no physical watches)

Videos

1. REFERENCE: Individual mirror spinner video on black: RESERVE Amethyst

2. REFERENCE: Individual mirror spinner video on black: RESERVE Pink

3. REFERENCE: Group Video with this lighting/movement of watches all laid out together: All 5 RESERVE’s

Content Breakdown - Repurposed Imagery
(Design Team)

Existing Individual standard images on black background from Lanto: We will use these as is for our product pages, and we will use these in various crops to create *new imagery to highlight different, more macro, details of the watch. 

New High Detail Watch Crops
Create 5 new individual watch crops from our existing standard views and apply to each color way all on black background. We will narrow them down to a final 3 and we will also print a selection of these to shoot. Examples below

New Group Watch Designed Images
Create 5 group watch designed images using our standard views all on black background, We will narrow them down to a final 3 and we will also print a selection of these to shoot. Examples Below.

Note: Get creative, would love to see some simple standard designs (like all the watches the same size lined up next to each other) but also try a few wild, fun ideas.

Content Breakdown - Campaign Design Direction
(Design Team)

Campaign Design Direction & Application
Ultimately, Reserve has been JBWs more playful side in the realm of product. We want to capture that essence, the confidence in vibrant color well considered. Ultimately, color is the story and color is what we will position to stand out.

The black and white route is a little nod to what the current reserve page looks like, I really like the black and white touch on the hero banner and think the B&W treatment compliments the style of Reserve nicely, while balancing out the loudness of color and shine, it helps guide the eye to what we want to focus on, the timepieces and the vivid color. This is a fun way to also repurpose existing campaign imagery while giving it a more cohesive look.

Additional Design Inspiration