2023 Vision Contents

Year One Brand Goals

Implementation

Timeline

Year One Brand Goals

All 2023 brand goals are informed by our brand ambition to bridge BREDA & JBW, Art & Commerce and Our Home Cities.

Goal 1: Company

Create a unified presence among BREDA & JBW internally and externally under Meghani. Sharing in and supporting our community through product positioning, community activiations and content storytelling. Truly sharing space under Meghani and allowing our brands to cohesively live together.

Goal 2:Community

Introduce our editorial channel, Relative Times, as a way to activate a deeper sense of the brands voice and purpose. Relative Times is a multimedia project surveying the relativity of individual & collective relationships within time and memory. This is platform to share who we are, how we operate within our community and the lens in which we tell our stories.

Goal 3:Commerce

Introduce our first commerce channel under Meghani, Meghani Market. Meghani Market is a space to house pieces created with time and memory at the heart. We work with artists and curators to enrich the Meghani World with our personal approach to timepieces, artisanal applications and collaborative efforts to share with our community. This commerce channel gives us the opportunity to build meaningful and long lasting relationships through product collaborations, special projects, and to truly give ourselves space to innovate as we look further inward and grow deeper roots in the realm of timepiece design and creation.

Meghani Look Book

Meghani Look Book

A Meghani Look Book in digital and physical form encompassing who we are as an organization, our brand portfolio and the products they carry. This can be used as a resource for retail initiatives and connections with buyers, it gives us the opportunity to share the Meghani image among all of our brands and carefully curate our complete product offering.

Each Season/Quarter we will update content to keep our image fresh and include new products added to our brands collections. The contents will include a curation of original campaign imagery from both BREDA and JBW as well as original content under Meghani, where product is shot together under our Meghani evergreen imagery standards.

Q1 Look Book - PRODUCT ONLY $500

1/25: Shoot Brief Complete
02/08: Shoot
02/24: Selects Due
03/03: Edits Due
03/27: Launch/Release

Q2 Look Book - PRODUCT + LIFESTYLE $2000

03/22: Shoot Brief Complete
04/08: Shoot
04/27: Selects Due
05/05: Edits Due
05/15: Launch/Release

Q3 Look Book - - PRODUCT ONLY $500

06/28: Shoot Brief Complete
07/12: Shoot
08/09: Selects Due
08/18: Edits Due
09/01: Launch/Release

Q4 Look Book - - PRODUCT + LIFESTYLE $2000

08/28: Shoot Brief Complete
09/12: Shoot
10/09: Selects Due
10/18: Edits Due
11/01: Launch/Release

Associated Costs:

• Product Photography Cleaning

• Stylist Rate (if there’s a lifestyle component)

• HMU Artist Rate (if there’s a lifestyle component)

• Print Runs (dependent on format & volume)

Relative Times

RELATIVE TIMES

Editorial under Meghani is how we lens the stories we desire to tell. Relative Times is our channel to express our world as well as engage with our community. Relative Times will operate as a publishing channel that editorial for all Meghani brands will work within. Each season will have a focus that Meghani, BREDA and JBW can all share, through BREDA’s journal and JBW’s Directory. Relative Times will exist in an Online Magazine on meghani.world, a physical Annual Print Edition and community events/activations/workshops.

THOUGHT STARTERS

How much in-depth, thoughtful content exists in media today? People absorb more data in a months time than previous generations had in a year, but the question remains-are we any better off?

The media landscape bleeds content but lacks emotion. Apps designed to connect us have pitted the worst in human psychology to create addictive and isolating feeds that connect the worst parts of us. Though there is more content readily available, more insights are given to advertisers than the users.

It’s not all bad though, new media still offers users the chance to connect and there are tons of examples of thoughtful and insightful content. Some of the new media empires that leverage thoughtful long-form content are the New York Times Magazine, Washington Post, Artfourm, NPR, The Atlantic, and Vox.

The content for Relative Times will leverage emotion and insight through New Journalism and a layering of new media. Relative Times will spend the time on an issue through a series of articles from a variety of perspectives under the lens of time and memory.

FOCUS EXAMPLES:

• Collections of Kin

• Mind & Body Connection

• Coping in the Digital Era

• Celebration of the Self

• Heavy Minds, Lively Souls

• The Art of Healing

• Isolation & Loneliness

• Coming Into Being

• Embracing the Unknown

Honoring Hours - A Relative Times Series

A portrait and interview series discussing time and memory. Each Participant is gifted a BREDA or JBW timepiece. The purpose of this series is to capture the feeling, the message and the community of Meghani. Inclusive of our respective hometowns and the people we have worked with in the past and have yet to meet. This I imagine being a full day shoot in studio where the first half is more deliberately invitational; our Meghani people/employees, past collaborators, long time supporters of the brand. People we’ve already met and would love to be a part of this new world we’re creating, and the second half is a welcoming of the Dallas and New York creative community.

These I intend to grow with us, not a one time thing or a singular campaign, but a true test to the way we gather and create as a community. And almost as a sneak peek to the brand. Everyone gets free drinks and homemade snacks, a watch of their choice OR Meghani Gift card that can be applied to any brand.

This is a project that Meghani, BREDA & JBW can share and push through their respective channels. Outwardly communicating their relation to each other.

Associated Costs: 2 shoots $500 = $1000

• Bites & Drinks for gathering event/shoot

• Artist Fees/Payments (dependent on reach/establishment of the artists we work with)

Physical Presence

The physical presence of Meghani creates an opportunity to personify our organization in a new way, it is where every part of our essence takes form through sensory experiences. While all of the physical spaces we occupy serve a different purpose for Meghani, the makeup of each should strike a familiarity, as they are all a part of the same ecosystem.

MEGHANI POST - Dallas

Small and simple updates to the space to better reflect the new Meghani brand presence.

• Front Door: Meghani Vinyl Branding

• Front of Building: Meghani Flag Sign

• Front Space: Check out counter/display update

• Front Space: New wall shelving for display

• Front Space: overhead lighting update

• Front Space: large wood wall Meghani logo w/ BREDA JBW lockup vinyl or wood

• Front Space: Meghani Clocks that hold time for Dallas & New York

• Front Space: ‘Past, Present & Future Movements’ vinyl

• Kitchen: Some Updated Kitchenware. Mugs, vases, etc.

• Middle Office Space: Some sort of room division to separate and warm up the work space

• Back Patio: 4 Outdoor chairs and table

MEGHANI FULLFILLMENT CENTER - Dallas

Branding Elements to complete and compliment our brand new fulfillment center.

• Packing and Shipping branding updates: View Here

• Front Door: Meghani Vinyl Branding

• Front/Side of Building: Meghani flag sign or box Light sign

• Front of Building Awning: Meghani Sign, hanging or fixed custom block letters

• Front Space: Watch cases for small shelf space

• Front Space: MEGHANI logo on front wall by the door in backlit blocks, wood or vinyl.

• Front Space: ‘Past, Present & Future Movements’ on front wall by the door in vinyl.

• Front Space: Meghani Clocks that hold time for Dallas & New York

• Lounge Space: ‘Family’ Wall with selection of framed imagery. Select from family archive shoot, special moments for the brand.

MEGHANI POST - NYC *Future

Culture

The culture of our company and how we interact is key to propagate, grow and sustain. For any relationship to be successful, there must be trust; we as an organization can take bigger steps to build better trust, alliance and true teamwork through creating more intentional practices in the ways we connect, communicate and share our time with each other. We strive to find more peace and connection in our daily work and the ways we cohabitate. That we are building a world together we all have a place in.

2023 Culture Initiatives

• Mentorship Program - A space for discovery and peer learning to host conversations among our team guided by our values and quarterly focus.

• Quarterly Gatherings - Mandatory work recaps for big picture company updates and exercises (digital or IRL) - equal parts share & interact.

• Retreats - Off-site getaways with no real ‘work’ on the agenda. Creating and carving out true time and opportunity for the team to bond.

• Leadership Development - Courses for our leaders to continue in paths of personal and professional growth. Example here.

Q1

• 1/13: 

  • Presentation of brand name flip audit, finalized meghani.world site concept, 2023 vision, 2023 budget
    

• 1/13 - 2/8: 

• Build-out of site. Plan: Squarespace format by KF, designed for easy transfer on to more complex platform when e-comm component is needed (Shopify, likely) Developing and building out the journey of all components, including Meghani brand story, “Our Brands”, Relative Times, Careers, Community, and more based on approved site framework presented in January.

• Develop concept for retail target brand presentation of Meghani: Breda, JBW.

• 1/25 Q1 Look Book Shoot brief complete for approval and planning with production for shoot aroun 2/8

• Develop PR/’buzz ideas’ strategy for launch
  

• 2/8: 

• Presentation of site and PR/buzz build strategy (key consideration: alignment of Meghani launch and release of JBW Mink/2.0 + Breda potential launch)
  

• 2/9 - 3/27: 

• Complete finalization of site for launch

• Brand Name change flip (refer to audit list)

• Social media strategy/approach finalization

• Content post production of “Look Book” towards use on site and other channels

• Build-out and finalization of Cultural Standards concept/guidelines and strategy for organizational implementation

• Further development of Meghani Spaces (Fulfillment & Studio Updates)

• Further development of mentorship program

• Further design of Relative Times strategy with Q3 Target

•  3/22 Q2 look book + Honoring hours part 1 Shoot Brief complete
  

• Week of 3/27: 

• MEGHANI LAUNCH / Q1 Look Book Rollout

Q2

• Commence product design explorationProduct design direction exploration - collaboration with E

• 4/1 Mentorship Program Kickoff

• 4/8 Q2 look book + Honoring hours part 1 Shoot

• Build out of Relative Times quarterly focus with Q3 Target

• Build out of Meghani Market (JBW, Breda, and collaboration exploration focus) with Q4 target

• Cultural Standards nurturing (internal activations)

• Community build: Dallas-NYC

• Meghani Resource allocation discussion 

• 5/15 Q2 look book rollout

• 06/28: Q3 Look Book Shoot Brief Complete

Q3

• 07/12: Q3 Look Book Shoot

• 07/01 Launch Relative Times

• Meghani Product Design Direction further defined

• Meghani Foundation/Artists grant program development

• 8/28: Q4 Look Book + Honoring hours Pt 2 Shoot Brief complete

• 09/01:  Q3 Look Book Rollout

• 09/12: Q4 Look Book + Honoring hours Pt 2 Shoot Brief complete

Q4

• 11/1 Q4 Look Book + Honoring hours Pt 2 Rollout

• Meghani Market Rollout Target