The Project

MEGHANI Holiday Look Book

A Meghani Look Book shot under MEGHANI evergreen standards with a subtly festive Holiday lens in digital and physical form encompassing who we are as an organization, our brand portfolio and the products they carry. This gives us the opportunity to share the Meghani image among all of our brands and carefully curate our complete product offering.

The contents from this can used among both BREDA & JBW brands.

The Feeling

Direction Breakdown

The imagery produced will be product/object only shot in studio. There will be 4 concepts to be shot, The concepts are the following:

Co-Branded Vignettes - 5 Sets - 5 Shots
These images are meant to be all encompassing of the Meghani brands product portfolio. BREDA & JBW product shot together under one lens within our Meghani imagery standards.

Collection Favorite - 2 Sets - 10 Shots BREDA - 10 Shots JBW
Each collection featured in the look book will be given a solo hero shot of the favorite/best-seller to lead visual consistency for each collection.

Collection Pairings - 1 Set - 8 Shots
Group shots inclusive of both BREDA and JBW product shot together in a simple frame to compliment each other.

Meghani Brand ID - 1 Set - 3 Shots
Simple brand design applications to be printed/taken into physical form to round out the brand presence and bring logo familiarity to the forefront. (Collaged & Shot by Kendall)

The Shot List

Co-Branded Vignettes - 5 Sets - 5 Shots

Shot 1: Watches draped/hanging like tinsel across image, blue carpet background, mix of all silver BREDA & JBW Skus

Shot 2: Watches scattered and dripping over glassware on white background, mix of all gold BREDA & JBW Skus

Shot 3: BREDA & JBW Packaging alternating and stacked as a tower on pink (Hand write MEGHANI Holiday 2023 on corner of paper)

Shot 4: Mix of gold and silver BREDA & JBW Skus on green (some cuffed, some sweeping the corners and edges of the frame)

Shot 5: ‘Happy Holidays, from our family to yours’ MEGHANI Postcard atop Green Meghani leather notebook shot on natural wood. Edge of arc out of focus near the lens for a little pop of sparkle.

Collection Favorites - 2 Sets - 10 Shots BREDA - 11 Shots JBW (Variety of cropping depending on style)

BREDA IMAGES

Shot 1: Pulse (Tandem) - Violet

Shot 2: *New Hinge - Silver/Red

Shot 3: Relic - Gold

Shot 4: Jane (Elemental) - Jasper

Shot 5: Revel - Gold/Silver/Ivory

Shot 6: Relic - Silver/Black

Shot 7: Groove - Silver/Canary

Shot 8: Virgil (Metal) - Gold/Black

Shot 9: Jane - Silver/Champagne

Shot 10: Time Ring - Gold

JBW IMAGES

Shot 1: Coast | Gold

Shot 2: Mink Petite | Gold (Iced)

Shot 3: Mink Petite | Silver (Clean)

Shot 4: *New Chasm - Small Gold (With Stones)

Shot 5: Coast | Two Toned

Shot 6: *New Reserve Coast - Green

Shot 7: Arc Double | Gold

Shot 8: Arc Single Essential | Silver/Black

Shot 9: Arc Leather | Silver/White

Shot 10: Arc double essential | two toned

Collection Pairings - 1 Set - 8 Shots

Shot 1: Pulse (Tandem) - Aqua + Arc Double Silver
Shot 2: Pulse - Silver + Coast Silver
Shot 3: Revel (Tethered) - Mink Petite Silver (clean)
Shot 4: Jane (Elemental) - Specularite + Arc Essential Single Gold
Shot 5: Revel - Gold + Coast Gold/Green
Shot 6: Relic - Gold/Scarlet + Cristal 28 Gold
Shot 7: Groove Gold + Mink Petite Gold (gems)
Shot 8: Time Ring Silver + Arc Double Essential Silver

Meghani Brand ID - 1 Set - 3 Shots

*Kenny to collage with MEGHANI family archive images and shoot