MEGHANI

SPRING LOOK BOOK - SHOOT BRIEF

For Internal Use Only
No content on this webpage may be published or used
without written consent from MEGHANI World Inc. © 2023 All rights reserved.

The Project

Meghani Look Book

A Meghani Look Book in digital and physical form encompassing who we are as an organization, our brand portfolio and the products they carry. This can be used as a resource for retail initiatives and connections with buyers, it gives us the opportunity to share the Meghani image among all of our brands and carefully curate our complete product offering.

Each Season/Quarter we will update content to keep our image fresh and include new products added to our brands collections. The contents will include a curation of original campaign imagery from both BREDA and JBW as well as original content under Meghani, where product is shot together under our Meghani evergreen imagery standards.

The Feeling

The Creative Product + Set Direction

The imagery produced will be product/object only shot in studio. There will be 4 concepts to be shot, broken down by 9 'sets’ creating 40 shots total. The concepts are the following:

Co-Branded Vignettes - 5 Sets - 5 Shots
These images are meant to be all encompassing of the Meghani brands product portfolio. BREDA & JBW product shot together under one lens within our Meghani imagery standards.

Collection Favorite - 2 Sets - 10 Shots BREDA - 11 Shots JBW
Each collection featured in the look book will be given a solo hero shot of the favorite/best-seller to lead visual consistency for each collection.

Collection Pairings - 1 Set - 8 Shots
Group shots inclusive of both BREDA and JBW product shot together in a simple frame to compliment each other.

Meghani Brand ID - 1 Set - 6 Shots
Simple brand design applications to be printed/taken into physical form to round out the brand presence and bring logo familiarity to the forefront.